Bringing Business to Africa, Connecting with Africans

Here is the key to a continent full of possibilities

Africa Now!
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About
We are the first consultancy that helps establish profitable business with Africa saving the great obstacle to commercial success: the cultural gap
What we offer
Specialists, both in Spain and in African countries that offer effective solutions tailored to your business’ needs and help you, step by step, to create, implement and monitor the development of an appropriate work program.

The Team

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We are a team of Spanish and African professionals.
The promoter of Africa Human Factor SL, José Julio Martín-Sacristán Núñez, BA in political philosophy, has focused on the African world since 1982. After three preparatory years, he began his African stage

in Zambia (1985-1988), Nigeria (1992-1998) and Tanzania (2001-2007). During those 15 years in Africa, he learned the local languages and cultures (Babemba, Yoruba and Kiswahili), living and working in international teams with strong African presence.

Our motto is "Trade with Africa. Negotiate with people." The "human factor" is not just another element to consider in business with Africa, but what makes them possible.
The background to success resides primarily in suitable handling of cultural context and protocol standards.

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